Starting out as a small agency, plan b was founded by entrepreneur Harmeek Singh in 2004. Today we are regarded as one of the UAE’s finest marketing and events companies – with an award-winning reputation for successfully delivering complex events especially for government and semi-government entities.

With offices in Abu Dhabi, Delhi and London, plan b is headquartered in Dubai and serves clients around the world. We are ISO 9001:2008 certified and employ highly experienced professionals across diverse creative and technical disciplines.


plan b strives to develop original concepts best-suited to a client’s unique requirements. We diligently take time to truly understand our clients as well as the audiences they interact with. Our goal is to deliver high-quality and cost-effective solutions that generate excellent returns for our clients. We cultivate trust and mutual respect by communicating clearly and operating transparently in all our dealings.


Our enduring commitment to excellence is recognised by numerous accolades – some of which represent the most coveted honours in our industry. Each year our showcase is renewed with various local, regional and international awards won across many different categories.